Automate is brilliant
The system saves me so much time. I used to spend hours managing bookings manually, now everything runs itself.
Dan Houston
Detailing CRM
The detailing CRM built for how detailers actually work.
Every customer, every vehicle, every job in one place. Automated re-booking nudges, deposits, reminders and a calendar that fits ceramic, PPF and correction work. Not a generic CRM bolted onto a booking widget.
14-day free trial · No setup fee · Cancel anytime
"I finally know who's due a re-book without scrolling six months of WhatsApp. Game-changer."
"The customer history is what sold me. Every car, every product used, every note in one place."
"Re-booking nudges run themselves. We've doubled our repeat work without lifting a finger."
Operators see results in weeks, not quarters
8.5h
Saved per week
on average per operator
+34%
More bookings
in the first 90 days
<2%
No-show rate
with automated reminders
5★
Operator rating
across Trustpilot
Trusted by the UK's best valeting and detailing businesses
Why detailers pick a purpose-built CRM
A CRM that speaks detailing. Not sales pipelines.
A customer profile per car, not per email
Multi-vehicle customers, paint codes, ceramic batch numbers, swirl notes, that thing the panel does in the sun. Everything you'd otherwise scribble on the back of a job sheet, in one searchable customer profile.
- Multi-vehicle support per customer
- Service history with products used and notes
- Photos against each job, before and after
- Search by name, reg, postcode or vehicle
Re-booking nudges that run themselves
Set the cadence — 3 months for a maintenance wash, 12 months for ceramic top-up — and the CRM nudges your customers back when they're due. The repeat-work engine most detailers leave on the table.
- Per-service re-booking windows
- Branded email and SMS nudges
- One-tap re-book straight into your calendar
- See who's overdue at a glance
Bookings, payments and CRM in one place
Most detailing CRMs are sales-tools with a calendar bolted on. Automate goes the other way: a detailing operations system with the CRM baked in. The customer record, the booking, the deposit, the invoice — same screen, same workflow.
- No syncing between Google Calendar, Stripe and a CRM
- Deposits and balance tied to the customer record
- Automated invoices with your branding
- Every interaction logged against the customer
And a whole lot more
The details that quietly run the business.
Branded booking page
Your own online storefront, live 24/7: colours, copy and packages, all under your brand.
2-click repeat bookings
Customer accounts remember details and history so regulars rebook in seconds.
Per-territory pricing
Price travel, congestion and ULEZ zones differently so you're never out of pocket on a job.
Deposits at checkout
Take a deposit or full payment at the point of booking. No-shows drop, cashflow improves.
Automated SMS & email
Reminders, confirmations and follow-ups go out automatically. No chasing required.
Auto-review collection
Every completed job triggers a polite review request. Your reputation grows on autopilot.
Mobile app for the road
Manage your day, take payments and update bookings from your phone between jobs.
Reporting that means something
Revenue, jobs, top services and team performance: the numbers that actually run the business.
Why detailers switch CRMs
Stop running a high-ticket business out of Notes, WhatsApp and a generic CRM.
Without Automate
- Customer notes scattered across phone, paper and DMs
- No idea who's due a ceramic top-up or maintenance wash
- A generic CRM that doesn't understand multi-vehicle or job history
- Bookings in one tool, payments in another, customers in a third
With Automate
- One customer record per car, with full job and photo history
- Automated re-booking nudges that bring regulars back
- Bookings, deposits, invoices and CRM in one workflow
- Every customer interaction logged against the profile automatically
How it works
From WhatsApp chaos to running on rails, in a weekend.
01
Sign up in minutes
Pick a plan, set your services, hours, and travel area. No credit card to start the trial.
02
Share your link
Drop your booking link on Instagram, Google, your website. Customers book in three taps.
03
Get paid, get reviewed
Cards processed, reminders sent, reviews requested. You focus on the work, Automate handles the rest.
Hear it from operators
Watch real customers tell the story.
"Automate completely changed how we run our business."
Lukas Urmston · Door 2 Door Valeting
"So easy to use. Set up in an afternoon."
Dan Jones · Diamond Detailing Co
"Bookings just come in now."
Michael · Manu Detailing
Trustpilot
5 out of 5 · verified by operators
Hundreds of independent reviews from valeters and detailers running their business on Automate.
Business game changer
Since using Automate, my bookings have become seamless. The reminders cut my no-shows massively.
James Wagstaff
Fantastic booking system
The booking flow is really smooth for customers. They pick their slot, choose the service, and it's done.
Sam Quick
Automate is the best
Hands down the best booking platform I've used. Simple to set up, easy for customers, and the team are always on hand.
Ahmed
Excellent tool
Perfect for mobile valeting. I can manage my schedule, take payments, and keep track of all my customers in one place.
Kenneth McD
A great app
Really easy to use and my customers love the booking page. Set it up quickly and it's been running smoothly ever since.
Fabio Teodoro
Highly recommend
Took me an afternoon to get set up and I've not looked back. Bookings come in while I sleep.
Ryan T.
Best decision I made
Switching to Automate transformed how my business runs. I actually have evenings back.
Marcus
Automate is brilliant
The system saves me so much time. I used to spend hours managing bookings manually, now everything runs itself.
Dan Houston
Business game changer
Since using Automate, my bookings have become seamless. The reminders cut my no-shows massively.
James Wagstaff
Fantastic booking system
The booking flow is really smooth for customers. They pick their slot, choose the service, and it's done.
Sam Quick
Automate is the best
Hands down the best booking platform I've used. Simple to set up, easy for customers, and the team are always on hand.
Ahmed
Excellent tool
Perfect for mobile valeting. I can manage my schedule, take payments, and keep track of all my customers in one place.
Kenneth McD
A great app
Really easy to use and my customers love the booking page. Set it up quickly and it's been running smoothly ever since.
Fabio Teodoro
Highly recommend
Took me an afternoon to get set up and I've not looked back. Bookings come in while I sleep.
Ryan T.
Best decision I made
Switching to Automate transformed how my business runs. I actually have evenings back.
Marcus
Pricing
Pick your plan. Start today.
No contracts. No setup fees. Cancel anytime.
Most popular
Ready to scale
Growth
£49/mo
- Online booking page
- Email & SMS reminders
- Take deposits online
- Take payments in full online
- Automated marketing
- Automated review collection
- £5 per extra technician
Multi-team studios
Enterprise
POALarge operations
- Unlimited technicians
- White-label option
- Dedicated manager
- Custom integrations
- SLA guarantee
Everything included
Every feature, laid out clearly
Bookings & online storefront
- Branded online booking page, live 24/7
- Mobile-optimised booking flow that converts on any device
- Customer accounts for 2-click repeat bookings
- Unlimited service packages
- Unlimited add-ons and upsells
Frequently asked questions
Everything you wanted to ask before you sign up.
Ready when you are
Run the customer relationship. Don't just store the contact.
14-day free trial on every plan. Cancel any time during the trial and you won't be charged. We'll help you import your customers and set up re-booking nudges inside an afternoon.
Rated 5★ by UK operators
